Iron Heart - Price Reductions.

[Giles]

[Seul]

Are you fucking kidding me?.. Biggest smile on my face right now… Proud Iron Heart family member...

[blakey]

Great news. To be honest, I can't see a difference in prices - but still the same great products.

[Giles]

Practically all jeans down USD30-45.  Many shirts, Jackets and Cut & Sewn.  Little in Hardware as that has always been tight margin-wise anyway.

[zwer]

As usual, the IH Crew goes above and beyond to keep the customers happy. Well done, Giles. And thank you.

[Sirihc]

This is awesome news. Zwer said it all–outstanding customer service.

[FurattoHeddo]

@Giles:

Practically all jeans down USD30-45.  Many shirts, Jackets and Cut & Sewn.  Little in Hardware as that has always been tight margin-wise anyway.

Cannot find any shirts or jackets with a reduced price, am I missing something?

[simonc]

^ yeah yesterday's price

[Bums_Fan]

Giles, et al.,
This is awesome news!  Example: Yesterday IHSH-07 was $310 usd and today it is $260 usd.  Adding to the reasons I am liking this brand and IHUK more and more everyday.  Thank you.

[seanocono]

Name one other company that passes their savings on to their customers.

Seriously, one other…

[ArnoldLayne]

had my eye on four shirts - none reduced sadly

[Snowy]

@seanocono:

Name one other company that passes their savings on to their customers.

Seriously, one other…

Pretty sure a few of us have tried to think of names and failed. It's long term thinking, knowing the kit is sensational.

[Giles]

@FurattoHeddo:

@Giles:

Practically all jeans down USD30-45.  Many shirts, Jackets and Cut & Sewn.  Little in Hardware as that has always been tight margin-wise anyway.

Cannot find any shirts or jackets with a reduced price, am I missing something?

A few of the shirts and jackets were reduced.  All of the newer products would have had prices calculated on an already fairly weak yen, so our ability to reduce those was much more limited than with stuff we had priced when the yen was stronger.

The good news is that going forward we should be able to price stuff more attractively.  As long as the yen stays where is is at the moment, expect this year's fall/winter collection to be lower priced than last year for similar product.

[davito]

G i find this very generous giving the fact you and H-san follow high quality standards, craftmanship and implementing all the new stuff you mentioned in the Japan visit thread. Respect.

[madmonday]

a bit late seeing this.  hope the markets are stable long enough for this new pricing scale to stay in place for a few seasons.

great gesture Stubborn Crew

[Giles]

Thanks MM.

Of course, almost immediately the JPY strengthened 5% (I got a tad concerned), but it has weakened a bit since then, so we are pretty good at the moment…