Self Edge SF, NY, LA, PDX, MX, & ATX
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THE SELF EDGE BLACK FRIDAY SALE - THIS WEEKEND!
This weekend we're running a Black Friday sale from Friday through Monday. This will be the last time we're discounting anything this year. Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art).
Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry.
Self Edge Online Store Sale: Starts: 9am (PST) Friday, November 24 / Ends: 9am (PST) Tuesday, November 28
Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PST) Friday November 24, the coupon code will be good until 9am (PST) Tuesday, November 28. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock. Iron Heart discount ends at 10am Monday.
Coupon Code for 15% off: BF23
Shop Online: https://www.selfedge.com
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POTEN WINTER COLLECTION OF JAPANESE BASEBALL CAPS
This season we see Poten doing their caps in four new fabrics, two in fitted versions and two in adjustable. These hats are crazy nice, nicer than any other straight ahead baseball cap we've ever seen.
Every cap style has a super soft and supple inner leather headband which has been lightly treated so it’s not destroyed by sweat.
The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you're into baseball caps, you'll love what Poten is doing.
Shop Poten Online: https://www.selfedge.com/poten
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IRON HEART WINTER COLLECTION OF EVERYTHING TO KEEP YOU WARM
Many new arrivals from Iron Heart have landed this week. We've got new workshirts made of Iron Heart's Ultra-Heavy flannel in various colors, non-oiled Deck Jackets in two colors, selvedge chinos, A2 Deck jackets, and snap buttoned denim shirts.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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The Self Edge Bender's Lookbook
The calm solace one finds in a dimly lit dive bar is a feeling known well to many San Franciscans. The deep history of hiding out in a bar goes back over a century in San Francisco. Starting with the Gold Rush days as the capital of California’s lawless “Barbary Coast” to the Kerouac and Ginsberg hang-outs in North Beach in the 1950’s to the Tavern Guild organization of gay bar owners of the 1960’s; San Francisco has seen its fare share of social groups using bars as their home base.
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With this lookbook we’ve put the spotlight on Benders Bar and the people who own and work there. Benders is where we’ve called our home base in San Francisco for two decades and which also happens to be around the corner from the first Self Edge on Valencia Street which we opened in 2006. Just a couple of businesses with distinct visions, aging somewhat gracefully.
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Photography: Dani Ponce
Styling: Oscar Ojeda
Creative & Direction: Kiya Babzani
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MISTER FREEDOM WINTER COLLECTION
Mister Freedom hits us this week with a strong winter collection of new shirts and jackets. The Barnstormer jacket is a standout piece from the new line made of a heavy Japanese jungle cloth in a worn-in shade of khaki. All four items are available now at all of our stores.
Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom
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NEW STEVENSON OVERALL CO. JEANS!
Stevenson just hit us with three jean models. Anyone who's been following us for a while knows that Stevenson has produced some of our favorite jeans over the years. We have a new straight leg Encinitas model which is made of a black warp and black weft denim, a straight tapered Carmel jean made of their sanforized indigo selvedge denim, and also the Encinitas in an unsanforized (but rinsed) indigo denim.
Shop Stevenson Overall Co. Online: https://www.selfedge.com/stevenson-overall-co
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@Buckeye said in Self Edge SF, NY, LA, PDX & MX:
Hi @kiya , hope you’re doing well! Thanks for the excellent shop. Both Iron Heart orders I’ve gotten from Self Edge didn’t have tags (which is okay, as the product fits just fine); is this your normal business practice? Thanks again!
Hello! Can you let me know your order numbers? I'd like to look up what you purchased to see why they didn't come with tags.
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@mikebarhoot said in Self Edge SF, NY, LA, PDX & MX:
evening @kiya. any Self Edge Austin, Tx status?
March 1st!
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SELF EDGE X IMPERIAL = SEXI26
We did a collaboration with a defunct denim brand as a way to tell a story about Bay Area streetwear and how nearly two decades ago the early days of Self Edge were so heavily intertwined with San Francisco’s HUF crew. Click below to read an interview with some Bay Area streetwear legends and to learn more about how we got our footing in an unknown market when we started.
Read our editorial on the early days of Bay Area streetwear and its connection to Self Edge: https://www.selfedge.com/index.php?route=selfedge/editorial/readEditorial&editorial_id=834
Check out the Self Edge x Imperial jeans: https://www.selfedge.com/imperial-denim
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@kiya - Any plans to do a 633-XHSib? That cut is amazing & I'm sure several people would love to get it with Black weft.... or a dark Indigo!
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@hoppy_IPA said in Self Edge SF, NY, LA, PDX & MX:
@kiya - Any plans to do a 633-XHSib? That cut is amazing & I'm sure several people would love to get it with Black weft.... or a dark Indigo!
No sorry, we won't be stocking that denim or using it to make a 633 jean.
But we do have the 633 coming back in some other denim styles soon plus a whole set of collaboration items coming out in the fall of 2024! -
IRON HEART WINTER COLLECTION OF SHIRTS
We've just received some of the best Iron Heart shirts we've seen in some time. We have some wild new slubby flannels, double-cloth workshirts, and Ultra-Heavy flannels in all colors in both western and workshirt styles.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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PURE BLUE JAPAN WINTER LINE & TEA-CORE DYED JEANS
You've heard of tea-core dyed leather? Now we have tea-core dyed denim, a first by Pure Blue Japan. Using the same black dying techniques used on many Japanese horsehides PBJ has created a black denim which fades to a deep brown hue in high friction points with regular wear. This denim has a black weft and a tea-core dyed black over brown warp. We've seen worn in samples of this denim in person and it looks absolutely wild.
These are now available at all stores along with new denim jackets and kasuri chambray shirts.
Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan
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@kiya Interesting!!!
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@popvulture said in Self Edge SF, NY, LA, PDX & MX:
@kiya I’m super curious where it’s gonna be — care to share yet, or keepin it DL for now?
The store will be in Zilker, very close to the oldest Alamo Draft House and Tiki Tatsuya!
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@kiya good spot!
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STUDIO D'ARTISAN & O△X WINTER LINE
A seriously hot delivery from Studio D'Artisan and O△X just landed. We have some real wild Midari Kasuri flannel shirts, Kurozome blackest black sashiko shirts, army green Dot jackets, some sick hats, and a full restock of both belt styles available in three colors.
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan
