Self Edge SF, NY, LA, PDX, MX, & ATX
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INTRODUCING BONCOURA - THE LONGEST PATH TO COMPLETION
We are excited to announce a new brand added to the roster of lines we carry at Self Edge, Hisashi Morishima’s Boncoura. Morishima was born and raised in Amerikamura, Osaka, a place known for its abundance of American vintage clothing and imports, all within biking distance from his home. From his early school years, he immersed himself in thrift stores, drawn in by vintage Made-in-USA clothing. Over the years he became obsessed with vintage basics such as jeans, t-shirts, and fleece hoodies. ⠀⠀⠀
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After working for a major Japanese department store, Morishima thought to start his own business. Although starting a thrift store would have been fitting, considering his collection, he had a different vision. He explained, "I can't modify vintage clothing myself. So, if I want to express myself, I'd rather create it. I've worn plenty of vintage XX, and based on that experience, I decided to make the jeans I wanted to wear. I never once considered it a business; it's purely an extension of my hobby." With this idea, is where Boncoura started.While Boncoura is an extension of his hobby, it's precisely because of this that he refuses to compromise. Every recipe, from the origin of the cotton to blending ratios, yarn twisting, and the concentration of pure indigo, is entirely original and exclusive to his brand. The attention to detail we’ve seen in his garments isn’t something we’ve seen from many lines over the years and we’re excited to show you what Morishima has been creating.
Shop Boncoura Online: https://www.selfedge.com/boncoura
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SELF EDGE RECORDS - W. DAVID MARX
Next up in our Self Edge Records series we have W. David Marx.
W. David Marx, author of “Ametora: How Japan Saved American Style” and “Status and Culture” presents the playlist--Early Japanese Technopop-- a mostly chronological guide that tells the story of how synthesizers took over Japanese alternative music in under a decade.
W. David Marx for Self Edge Records: https://open.spotify.com/playlist/1xPLF97jaPF09SzjUe4AFW
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PURE BLUE JAPAN JEANS!
Two Pure Blue Japan jeans have landed at our stores this week.
We have the Pure Blue Japan 003 classic straight leg fit in a tasty denim style they've developed to contain just the right about of slub in a nice medium weight 16.5oz unsanforized (but Self Edge-style rinsed) denim and the XX-019 straight tapered jean made of a 14oz denim coming in on the lighter side of PBJ’s weight scale which are finished with custom iron buttons, a deerskin patch, and sturdy cotton twill pocket bags.
Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan
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SAMURAI SUPER HEAVY WEIGHT JEANS & T-SHIRT 2-PACKS
We've got some super heavy 25oz and 19oz denim jeans from Samurai this week. Both denim styles have massive character with the 25oz jean coming in a classic straight leg fit and the 19oz coming in a slim tapered fit. We've also received a fresh restock of Samurai's popular t-shirt 2-packs, available now in white, black, and navy.
Shop Samurai Online: https://www.selfedge.com/samurai
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MERZ B. SCHWANEN SUPER DUPER HEAVYWEIGHT T-SHIRTS & LOOPWHEELED UNDERWEAR
Here we have the heaviest weight loopwheeled t-shirt ever produced, made by Merz B. Schwanen. These have a wild feel and look to them. These t-shirts are soft, sturdy, and have an absolutely beautiful loopwheel knit pattern which has a unique slub yarn look to it. Truly a masterpiece of a t-shirt and now available In seven colors.
We've also received new 215 model army green t-shirts and fresh restocks of their loopwheeled underwear in all colors.
Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen
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3SIXTEEN COTTON & LINEN KNIT T-SHIRTS
Knit cotton and linen blend short sleeve t-shirts from 3sixteen are back in a new Natural Marled color. We’ve really been looking forward to this release since 3sixteen showed us samples last year. These things are essential for our spring fits and pair very well with a well worn pair of jeans.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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SELF EDGE X HTC HAND-MADE STUDDED BELTS & KEY FOBS
We’ve been carrying studded belts from Zip Stevenson’s Hollywood Trading Company for almost 15 years and thought it was time for a fresh collection. We’ve been working with the team over at HTC over the past year to develop three new belt styles and two key fobs, all hand made in their workshop in Los Angeles using full grain cowhide, snakeskin, and stringray. These are available now at all five of our stores.
Shop Self Edge x HTC: https://www.selfedge.com/hollywood-trading-co
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RICK OWENS LIDO OUTERSHIRT & VINTAGE SNEAKS
Rick Owens Vintage Sneaks made of an overdyed foil denim in Rick’s signature Dark Dust color & made in Japan 16oz selvedge black/black denim outershirts, both from the new LIDO season, are available now at all stores.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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FINE CREEK VIRGINIA BEACH HORSEHIDE TYPE II JACKET
Fine Creek Leather’s Virginia Beach Type II jacket is finally back in stock after being unavailable for over three years. This is our number one most client requested horsehide jacket from any brand we carry, and we’re excited to see that it’s available again. The way the front chest pleats pull and pucker with wear is truly a sight to behold. This comes in as a classic fit with just a hair of length added to the body. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Fine Creek makes some of the most beautiful horsehide jackets we've seen. Using a vegetable tanned Japanese Shinki horsehide, which ages in a fairly fast manner, they cut and sew these jackets in their own studio in Tokyo. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character.
Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers
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@JunkPants said in Self Edge SF, NY, LA, PDX & MX:
Will you be restocking the 633-XHS?
Yes! We'll have a full restock of this jean this spring.
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@kiya Great, hope to pick up a pair this spring then!
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IRON HEART SPRING COLLECTION
Iron Heart's spring collection has landed at all stores. We have new flannels, CPO shirts, and 25oz and 21oz denim jeans.
Shop Iron Heart: https://www.selfedge.com/iron-heart
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SAMURAI ZERO FABRIC ECRU JEANS & T-SHIRTS
Samurai’s ZERO FABRIC is now available as an 18oz natural undyed slub denim with a "dirt" selvedge ID.
Samurai has done a crazy but beautiful thing.. In 2010 they bought a small farm outside Osaka, Japan, with the hopes they would be able to grow their own cotton with the intention of one day being able to make garments made of their own cotton, as in a truly vertically made garment. After fourteen years they've been able to grow enough cotton to make jeans and of course they're as beautiful as the story behind them. The cotton is minimally processed in very small batches without the use of any harsh cleaning or whitening agents, also all fractured cotton seeds and all staple lengths are left in the cotton during the carding and spinning process for a truly unique fabric. We can really say we’ve never felt or seen denim like this from any company. These jeans are now available in very small numbers at our stores.
We've also received ZERO FABRIC t-shirts in three colors, all available with and without pockets.
Shop Samurai Online: https://www.selfedge.com/samurai
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DEVOA SPRING COLLECTION
A seriously beautiful spring collection from Devoa has landed at all five of our stores. We have in-house developed textiles blended with the highest attention to detail in the sewing and hardware to create one of the most impressive releases we've seen in some time. Check the product pages for each garment for a detailed rundown of what makes each one so special.
Shop Devoa Online: https://www.selfedge.com/devoa
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RICK OWENS X CONVERSE TURBOWPN IN BLACK & CAVE
Rick Owens x Converse TURBOWPN sneakers, available now in Black and Cave.
These limited edition sneakers are made of a premium leather upper and based on the classic Converse Weapon model originally released in 1986 and famously worn by Magic Johnson and Larry Bird. Rick Owens has updated the classic in every regard from the materials to the sole to the tongue and upper proportions. You can find these now in limited numbers at all stores.
Shop Rick Owens: https://www.selfedge.com/rick-owens
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SELF EDGE AUSTIN
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OPENING WEEKEND PARTIES / May 3+4
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COME CHECK OUT OUR NEW STORE, HANG WITH THE PEOPLE BEHIND YOUR FAVORITE BRANDS, AND SEE THE BEAUTIFUL SITES OF AUSTIN, TEXAS
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SEE Y’ALL SOON
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The store opens for business Saturday, April 20 at 1300 S. Lamar Blvd in Zilker (next door to Tiki Tatsu-Ya) with a full range of everything we offer at our other stores plus our hemming and repair services. -
super excited about the opening of ATX! cant be there opening weekend but will be soon after!
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