IHUK - A day in the life of….

[Kasi]

Happy birthday

@AdamJ ️️

[Karol]

@AdamJ Happy birthday man!!

[Nick]

How's everyone doing?

It's been a busy couple of weeks and wanted to share some selected snaps from week one at IH, in the studio and out and about in ye olde streets of London. Plenty more being stacked up from week two for future shares. But those will have to wait

I'll make sure to grab a self portrait or two next time!

[Mizmazzle]

I wonder if the models you guys find are friends of the brand and familiar with the style and denim culture already? Or are they found using an agency or the like, and how do they respond being around such heavy weight, highest quality clothing?

[AdamJ]

@Mizmazzle We've used friends of the brand in the past (Ollie) but lately we've been using agencies. I would like to think the models then become "friends" of the brand though!

They are always very appreciative of the gear. Quite amusing seeing a model try and do up UHR denim for the first time!

[Mizmazzle]

@AdamJ it would be hilarious if you posted outtake shots of the model's struggles with the gear!!

[AdamJ]

@Mizmazzle Haha, I'm not sure many models would appreciate me sneaking pics whilst giving their thumbs button burn!

[Mizmazzle]

@AdamJ haha...you're probably right. Hard to look "cool" when doubled over, wincing in pain, trying to button up ones pantelones!

[Tago Mago]

@AdamJ who's talking about pics? BTS video

[Mister_Brue]

@Nick Thanks Nick; good insight. Hope you’re getting on well. Look forward to more pics.

[Graham]

Gonna be a shirty week.

[Mizmazzle]

@Graham this is a really cool snapshot into the stock y’all have on shirts. Looks like the white cord shirt is in short supply.

[JerkStore]

@AdamJ they get to keep the gear??

[Giles]

No

[Nik]

@Giles How does that work with footwear?

[Giles]

If we have had to use them in such a way that they are damaged in any way, they go into the outlet

[Alex]

@Nik we have various pairs of studio footwear in sizes that fit all our models, basically

[Alex]

@Giles said in IHUK - A day in the life of….:

If we have had to use them in such a way that they are damaged in any way, they go into the outlet

But this is true when we shoot new lines

[Nik]

Thanks @Alex and @Giles from that it sounds like you must have a kind of costume store of boots and clothing for when you do shoots so that the model can wear the new thing with older stock products? Just curious about how all that works, as a theatre person it makes me think of backstage business.

[Alex]

@Nik said in IHUK - A day in the life of….:

costume store of boots and clothing for when you do shoots

Pretty much mate, yeah