Self Edge SF, NY, LA, PDX, MX, & ATX

kiya

NEW HERMANOS KOUMORI T-SHIRTS & SHORTS

New Hermanos Koumori t-shirts and washed cotton shorts, available at all six of our stores this week.

Shop Hermanos Koumori Online: https://www.selfedge.com/hermanos-koumori

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kiya

STRIKE GOLD WINTER FLANNELS, CHORE COATS, & LOOPWHEELED T-SHIRTS

Super soft alpaca and wool blend flannels from Strike Gold have landed. These are made with a low tension weave then brushed on the inside and outside and are made exclusively for Self Edge without chin straps.

We also have Strike Gold's first chore coat. These are made of a 15oz Strike Gold original selvedge indigo denim with a slub cotton yarn warp and medium staple weft. Some impressive sewing details and hardware throughout this piece.

Loopwheeled t-shirts are also back and now available in more colors. These are some of the nicest loopwheeled tees coming out of Japan, available at all shops in five colors.

Shop Strike Gold Online: https://www.selfedge.com/strike-gold

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kiya

MEGA IRON HEART WINTER DELIVERY

We've just received the largest Iron Heart delivery of the year.

We have Ultra-Heavy flannel shirts in all new patterns and colors including a wild "chalk stripe" which looks like a denim Wabash from a few feet away.

Iron Heart have done a new production run of their amazing N-1 Deck jackets, now in brown and black with an updated black alpaca lining.

We also have the 634 straight leg and 633 straight tapered back in every type of indigo, overdyed, and black denim in every weight including their flagship 21oz.

Lastly we have whipcord cargo pants and 21oz Superblack denim waist bags. Everything is now at all stores.

Shop Iron Heart Online: https://www.selfedge.com/iron-heart

kiya

MERZ B. SCHWANEN WINTER COLLECTION

Our winter delivery from Merz B. Schwanen is here. We have 215 heavy and 2S14 super duper heavy loopwheeled t-shirts in new seasonal colors, new henley tees, socks, beanies, and cashmere and wool knit sweaters.

Now at all 6 stores, but not for long.

Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

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kiya

BUZZ RICKSON BLACK DENIM & WINTER COLLECTION

A massive Buzz Rickson delivery just hit all stores including their long awaited black denim series of WWII jeans and jackets.

We also have Mitchel Pattern camo modified M-65 jackets, two different liners, navy wool CPO shirts, pea coats, deck jackets, WWII indigo jeans and jackets, and some very nice thermals in new colors.

Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson

kiya

SUGAR CANE FICTION & ROMANCE SHIRTS & JEAN RESTOCKS

Sugar Cane’s Fiction & Romance line just released three new shirts in three in-house developed fabrics. The Fiction & Romance line is Sugar Cane's higher end sub-line made of more intricate textiles and with fancier buttons and branding.

You can find these three shirts along with a full restock of countless Sugar Cane jean models at all stores now.

Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

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kiya

THE FLAT HEAD WINTER COLLECTION

Flat Head's winter collection has landed at all six of our stores.

We have new indigo-dyed flannels, a very sick CPO shirt, blanket-lined left hand twill denim jackets, wide and straight tapered jeans, bracelets, wallets, and belts.

Shop Flat Head Online: https://www.selfedge.com/the-flat-head

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kiya

THE GOOD ART HOLIDAY COLLECTION

The Good Art PBC Goosebumps necklace is here. This is one of our favorite links we’ve seen from Good Art in quite some time. A super original design and of course a very impressive original clasp.

We've also received a new Model 10 bracelet, the smallest link gauge made in the series, along with new Rattler pendants, a wild new key clip, and frame rosette pendants.

Shop Good Art Online: https://www.selfedge.com/good-art

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kiya

THE SELF EDGE BLACK FRIDAY SALE - THIS WEEKEND!

This weekend we're running a Black Friday sale from Friday to Tuesday. This will be the last time we're discounting anything this year. Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art).

Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry.

Self Edge Online Store Sale
Starts: 9am (PST) Friday, November 29
Ends: 9am (PST) Tuesday, December 3

Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PST) Friday November 29, the coupon code will be good until 9am (PST) Tuesday, December 3. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock.

Coupon Code for 15% off: BF24

SHOP ONLINE: https://www.selfedge.comhttps://www.selfedge.com/image/catalog/se_bf2024.jpg

kiya

MISTER FREEDOM WINTER COLLECTION

One of the strongest Mister Freedom collections we've seen just landed at our stores.
We have three different winter shirts, each made of a different unique denim, along with a Japanese made beanie complete with a Liberty Patch.

These four new items are future Mister Freedom classics; there is a lot to read about each one. You can find a full rundown of information and specs on each garment on the product pages of our site.

Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom

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kiya

POTEN WINTER COLLECTION OF JAPANESE BASEBALL CAPS

Poten’s new winter collection is here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

This season we see Poten doing two fitted caps in a 100% work canvas and one adjustable cap in indigo denim and cowhide. These hats are crazy nice, nicer than any other straight ahead baseball cap we've ever seen. ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Every cap style has a super soft and supple inner leather headband which has been lightly treated so it’s not destroyed by sweat.
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The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you're into baseball caps, you'll love what Poten is doing.

Shop Poten Online: https://www.selfedge.com/poten

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kiya

SEUVAS COFFEE-DYED CAPSULE COLLECTION

Seuvas brings us a new coffee dyed capsule collection taking three garments and presenting them in a subtle shade of “coffee” by garment dying them in spent coffee grounds from local cafes in their region of Japan. We have a beautiful 23oz herringbone canvas trucker jacket and two different medium weight canvas shirts, all three naturally dyed in a subtle "coffee" color and finished with a special edition version of the Seuvas porcelain button, this one with little tiny coffee beans hand painted onto the button.⠀⠀⠀⠀⠀

Seuvas is a brand dedicated to the art of producing canvas of all weights. They own their own canvas looms and factory which produces their canvas exactly to their specifications for the right look and texture. They even cut and sew all the garments in their own workshop in Kurashiki, Japan using vintage sewing machines so that the canvas reacts with just the right amount of puckering at the seams. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

The only exterior branding on their garments is a single hand-made porcelain button made from clay ore (Amakusa pottery stone) mined in Amakusa City, Kimamoto prefecture, Japan. Amakusa pottery stone is a historic pottery stone that is a raw material which has been used in Japanese pottery since the 17th century. These porcelain buttons are designed by Seuvas and made in the traditional way in Amakusa.

Shop Seuvas Online: https://www.selfedge.com/seuvas

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kiya

MASAHIRO MARUYAMA WINTER COLLECTION OF EYEWEAR

This week we have four eyewear releases from Masahiro Maruyama’s new collection. All four are made of Japanese titanium and acetate and come with tinted Carl Zeiss lenses with each frame's lens color matching the frame to the designer's specifications. As always, these lenses can be swapped out for prescription lenses by any optician.

All four of these frames are quite unique and the attention to detail in both design and material finish is top notch, truly he's pushing the boundaries of eyewear design and manufacturing.
You can find the new collection at all 6 of our stores now.

Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama

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kiya

DEVOA X INCARNATION PIECE-DYED HORSEHIDE BOOTS

Devoa x Incarnation Piece-Dyed Horsehide Boots, they’re here. ⠀
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These boots are a collaboration between INCARNATION of Italy and DEVOA of Japan. Devoa provided the design and wooden lasts while INCARNATION was in charge of the shoemaking, dyeing, treatment, and oiling process. After the boot is constructed it’s object-dyed black then “cured” in a special oil which gives the horsehide a deep sheen. With repeated wear over time the leather surface will acquire a glossy shine and the wearer’s creases will become visible on the surface. ⠀⠀
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These boots are made using a McKay welt construction method and finished with a Vibram Morflex sole. Now at all stores.

Shop Devoa Online: https://www.selfedge.com/devoa

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IHSH-227-IND - 12oz Wabash CPO Shirt - Indigo - Now Live

Self Edge SF, NY, LA, PDX, MX, & ATX