Great thread!
I was very much in to clothes in my younger years, but that interest waned for one reason or another. As a result, much of the 'denim movement' has passed me by until very recently.
I started reading the ModCulture forums a couple of years ago, which is what introduced me to selvedge. It also introduced me to Men's File magazine, and that's where I first heard about Iron Heart.
I'm still to purchase a pair of IHs - my current denim 'collection' (it's purposefully small) amounts to a pair of APC New Standard and a pair of Albam straight leg - but rest assured they're on my list.