The Real McCoys
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Do the Times writers work to be this pretentious, or does it just come naturally?
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Agree with all comments.
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It's probably done as #ironic or in jest at least, yes.
Actually, I expect it's completely serious. This is a fair representation of the institutional voice for Times articles, particularly outside the hard news reporting division. It is not a paper that does ironic or jesting. At least not often or well.
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I agree that I don't think it's meant to be ironic. I realize that it might be hard to not sound pretentious talking about this, but….that articles on a whole other level. But that's probably how they want to be seen.
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Okay, let me say it another way, they knew exactly what they were doing. They reference Lightning/Free&Easy etc. I'm sure the writer have read Monocle and Inventory and the like at some stage. They'd be aware of the standard tone/level for the article, and thought that it was time to turn it up to 11. You don't just happen to accidentally write an article that over the top.
Chris, I do get The Times. I'm still sure that the writer is probably high 5-ing the editor about how far they managed to push the line forwards with.
Back on topic, I went to The Real McCoy's in Shibuya the other day. Oh My God. Racks and racks and racks of leather jackets. Walls of T's, bunkers and alcoves and rooms dedicated to shoes. Seriously impressive store, and then some a few times over!
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Could kick myself for not going. I couldn't find the physical location on Google maps so I didn't bother searching, turned out it was only a 10 min walk from my hour. Erg!!!
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Best store in Tokyo IMHO, during my 2 week visit in Tokyo this year I visited 4 times! Spent money twice. Don't want to think how much I would have spent if my credit card wasn't f#cked up..
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Qinhan that vest is something else. Great score. i love these folks plan for world domination. oh & I find their sweatshirts are the best I've ever bought from any brand. Speaking of which i need to get another grey crewneck . . .
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I just grabbed a McCoys 10oz grey crewneck. I love the fit and the raglan sleeves and can't wait to start wearing it when the weather turns colder (I keep telling myself it will happen soon). The Real McCoys Nagoya service was super quick btw… Arrived in HK only two days after payment.