IHUK - A day in the life of….

[gazza61]

Happy birthday aj .

[Jcaz6996]

@AdamJ Happy 30th Birthday bud hope you have a good one.

[meatmarketdenim1]

@AdamJ
Happy bday!!

[weftyarn]

Happy B day @AdamJ
Hope it was no hop-free water today mate!

[ROman]

Happy Birthday @AdamJ

[AdamJ]

@weftyarn @ROman thanks guys

[louisbosco]

happy birthday mate! all the best @AdamJ

[SKT]

Hope it was a great birthday! @AdamJ

[sabergirl]

Happy birthday week, @AdamJ ! Hope it’s a good one.

[AdamJ]

thanks all! Had a great time

[Kasi]

Happy birthday

@AdamJ ️️

[Karol]

@AdamJ Happy birthday man!!

[Nick]

How's everyone doing?

It's been a busy couple of weeks and wanted to share some selected snaps from week one at IH, in the studio and out and about in ye olde streets of London. Plenty more being stacked up from week two for future shares. But those will have to wait

I'll make sure to grab a self portrait or two next time!

[Mizmazzle]

I wonder if the models you guys find are friends of the brand and familiar with the style and denim culture already? Or are they found using an agency or the like, and how do they respond being around such heavy weight, highest quality clothing?

[AdamJ]

@Mizmazzle We've used friends of the brand in the past (Ollie) but lately we've been using agencies. I would like to think the models then become "friends" of the brand though!

They are always very appreciative of the gear. Quite amusing seeing a model try and do up UHR denim for the first time!

[Mizmazzle]

@AdamJ it would be hilarious if you posted outtake shots of the model's struggles with the gear!!

[AdamJ]

@Mizmazzle Haha, I'm not sure many models would appreciate me sneaking pics whilst giving their thumbs button burn!

[Mizmazzle]

@AdamJ haha...you're probably right. Hard to look "cool" when doubled over, wincing in pain, trying to button up ones pantelones!

[Tago Mago]

@AdamJ who's talking about pics? BTS video

[Mister_Brue]

@Nick Thanks Nick; good insight. Hope you’re getting on well. Look forward to more pics.